New BMW logo stays true to today's design language

A new logo that only a Google or Apple designer could love.

BMW reinvents itself: The BMW Vision Neue Klasse.

BMW Unveils New Logo in Over Two Decades

BMW marches on with its new, criticized design language

BMW i7 2022 Review: High Life, High-Tech

What is the new BMW design language? Why did they get rid of their

Spy Shots: BMW Continues EV Platform Development With iX3 SUV

Goodbye to the BMW i3—an Icon of the 21st Century

2025 BMW 6 Series Design Study Is The E24's Sexy Shark-Nose

What is the new BMW design language? Why did they get rid of their

What is the new BMW design language? Why did they get rid of their

2024 BMW i7 Prices, Reviews, and Pictures

2023 BMW XM Review

What is the new BMW design language? Why did they get rid of their

BMW reveals new logo to mark a “new chapter” in history - Design Week